Google Tricks and Treats: How Google Works



Posted: Wednesday, October 27, 2010

by Bill Davis

Google is the 800-pound gorilla in the web search space. We all know this. But does anybody really know how Google's search algorithm works?

In a word, no.

But we do know that all search engines, Google included, rely upon a basic 3-step process display search engine results for a given search term.

They crawl a site, they index it, and then they rank it. This goes for websites as well as individual web pages and posts.

To put it in a nutshell, your site (or page or post) cannot even show up in a search engine's results if the search engine doesn't know about it (i.e., hasn't crawled the site yet), hasn't recorded all of the data contained within your site (i.e., hasn't indexed it), and hasn't decided how to display your website's data within its current context (i.e., hasn't ranked it yet).

So, to get your site to show up at all at Google (or any other search engine), Google has to find it. Then, it has to take the information it finds and process, organize, and run it through its search algorithm.

Only then will Google be able to include your website or page or post within its search engine results pages (SERPs).

For more on this topic--and much more about SEO--head on over to Internet Marketing Muscle, where Bill discusses this and other internet marketing strategies.
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Top-level comments on this article: (1 total)
» left by Jennifer Stewart
 1 year 197 days ago.
153 fans.
I think you're right. I've found that getting noticed by Google is relatively easy, but more important is understanding how to use keywords effectively.
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